This tips is about the importance of having a clear call to action in your fundraising or supporter communication. While it is tempting to invite supporters to engage with you in many ways and give people a lot of options, doing that all in the same communication vehicle reduces the likelihood that someone will takeClick to read more

Andrew’s TIP stresses the danger of assuming our grasp on donors’ priorities through specific real life examples. He underscores the risks—how such assumptions can harm long-term relationships. It’s a poignant reminder to consistently engage and understand donors’ unique perspectives to safeguard lasting connections. Check out more from Andrew at andrewolsen.net, on LinkedIn, or on hisClick to read more